Brand Essence Discovery Day

Do you feel confident about what your business does but less confident about putting together the right message to talk about it?  


If you're at the beginning of your brand journey and want to take the first steps in developing a stand-out brand that really speaks to your ideal client or customer, then this is just for you. 


Whether you're starting a new business or running a well established business with a brand that needs some TLC, my Brand Essence Discovery Day is the perfect way to get started. 


Step away from your desk for a day and join me for a relaxed and informal 1-2-1 session, where we'll chat over coffee and lunch and I'll guide you in defining your: 

  • Brand proposition - a clear definition of what your business does and for whom

  • Brand direction - a summary of your brand's personality, positioning and unique value proposition

  • Brand essence - the intangible, emotional attribute that separates your brand from your competitor's brand


Equipped with this clarity around where your brand is headed, you'll end the day with a renewed sense of energy and excitement about your business and a newfound confidence in how to present what you do to the outside world, knowing that you're talking to and attracting attention from the right people, in the right way.

Become the brand your competitors envy.

"Absolutely fabulous day with Lidia, exploring the core of my brand as I develop my new business.  A very well planned, hugely helpful day - I gained great support, insight and thought-provoking directions on what to do next."

-alison jane loughran


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© 2019 by Light Switch Brand Identity