Brand identity is not about what you do, it's about how you want to be seen by your clients or customers
A brand is more than a description of what you do. It tells the story of your business, bringing to life its personality and motivating customers to buy your product or service over that of a competitor. A strong brand identity also unites and inspires your staff to stay and go the extra mile in pursuit of a shared vision, and powers your business growth.
A great brand helps your customers understand who you are and gets them excited about what you do. To turn that excitement into action, everything you communicate must be a true and consistent reflection of your brand.
The Light Switch process
My mission is to listen hard and ‘get’ the essence of you, then build that into a brand identity and a set of practical guidelines for how to apply it.
I will evaluate and establish your:
Story; capturing the what, why and how of your business
Vision, mission and values
Tone of voice
I'll also help you evaluate your visual identity in preparation for handing you over to the brand designer of your choice, someone who can make sure your visual branding is reflective of who you are and can be applied with consistency to the touch points your customers will see; your website and social media channels.
Less is more. This is not some huge tome, grimly enforced to start with and soon forgotten. Instead, the idea is to leave you with practical guidelines that are as easy as possible to follow.
Your brand book will help everyone in the business understand how all aspects of your brand should be handled.