About me

We haven’t met before; I am a brand storyteller, specialising in developing brand identities through PR, communications and social media.

Ever since childhood, I've been captivated by stories.  As an avid reader, I've spent my life immersed in them and it's little wonder that I went on to enjoy a 20-year career working in PR and communications in the corporate world, where I created, wrote and sold in stories to the media on a daily basis.

When I set up Light Switch in 2013, I knew I could bring together my passion for stories and my storytelling expertise to help small, creative and entrepreneurial businesses to develop the kind of narratives that would help them stand out from the crowd.

That's my story.  What's yours?

Building a successful brand is about more than designing an eye-catching logo. It's all about attracting and appealing to the right audience.  We know that when it comes to forging emotional connections with the people you want to reach, telling stories is a much more effective way to do that than just telling them what you do, as it helps relate to their experiences and creates trust.

People connect with people.

Work with me and I'll help you identify and develop an authentic and compelling brand story that conveys not just what your business does, but more importantly articulates your passion, purpose and personality.  

The moment you see the essence of your brand captured with complete clarity is the moment you'll remember - with joy - why you do what you do.

Lidia Rumley
Founder

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